This research was initiated by Japan Society for the Promotion of Science and in particular by Prof. Toyoaki Nishida (Kyoto University).

Social Interaction, Globalization and Computer-aided Analysis

Tackling globalization is a great challenge — it is both extremely beneficial and essentially problematic.

This book (ISBN: 978-1-4471-6259-9) confronts this ambivalence through the use of computer simulation. It discusses the findings of social interaction and social simulation through the use of understandable global examples. Readers can use this book as a tool to outline significant aspects of intercultural simulation and highlight the issues that need to be considered in the reader's analysis. The book studies social interaction and social simulation in the context of globalization and presents numerous theoretical, application-related and practical contributions.


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The author leads the reader via sequential narration from a colloquial description of intercultural situations to final simulation prototypes; each step is accompanied by descriptive comments and program code. Social Interaction, Globalization and Computer-aided Analysis shows the reader how to acquire intercultural data from seemingly inconceivable information sources. Drawing on results of a dissertation on opinion mining and lexical affect sensing, the book shows construction of SocioFramework, a framework for statistical processing and prototyping.

Researchers and software developers engaged in interdisciplinary research projects in the field of Human-Computer Interaction will find this book to be a useful companion in their work.

The book discusses the following research questions:

1.   What is an advantage of social simulation and how can this advantage be gained in systems that perform social simulation?

This book describes an integrated approach to developing computer systems that simulate different scenarios of intercultural social interaction. It discusses advantages of social simulation such as development of coping strategies of cultural misunderstandings.

2.   How can social simulation be organized computationally and what computationally-feasible models can be used insofar?

The book discusses a methodology to simulate such scenarios in computer systems including computationally-feasible models of emotional behavior, personality and culture. It includes a special chapter about SocioFramework, a framework for simulating scenarios of social interaction, relying on a computational apparatus for conducting experiments on social interaction.

3.   What is an approach to acquire data for intercultural social simulation and what heuristics can be utilized for this purpose?

This book examines issues of acquisition of intercultural data and presents corresponding heuristics and empirical data.